Hyer and Meijer to Co-Present at 55th Annual WMU Food Marketing Conference

Hyer and Meijer to Co-Present at 55th Annual WMU Food Marketing Conference

PRESS RELEASE:  Hyer CEO, Dave Dempsey, along with Todd Weer, Senior Vice President-Stores, Meijer, to co-present on the Changing Face of Labor at 55th Annual Western Michigan University Food Marketing Conference.

Gross Pointe, MI—March 17, 2021—​More than 50 leading experts, including Hyer CEO, Dave Dempsey, and Todd Weer, Senior Vice President-Stores, Meijer, will speak during the 55th annual Western Michigan University Food Marketing Conference. The event,“Thriving in an Age of Uncertainty: An Interactive Experience,” will be held virtually March 23rd – 24th this year.

During their session, “Redefining How Work Gets Done: The Changing Face of Labor,” Dempsey and Weer will discuss how the gig economy—along with their partnership—has enabled Meijer to respond to the changing workplace by applying the right processes and technologies to help them achieve  sustainable success.

According to Dempsey, “Millions today are watching as the gig economy gains steam like we’ve never seen before—and it’s taking on new importance as our nation starts to recover from the pandemic. While the gig economy has never come with a road map, we’re starting to see a path emerge, which we will take a look at during our session,” he said.

Gartner’s analysis of gig economy data shows that organizations will continue to expand their use of contingent workers to maintain more flexibility in workforce management post-COVID-19. With recent research uncovering that 32% of organizations are replacing full-time employees with contingent workers as a cost-saving measure—Gartner experts point out that it’s critical for business leaders to understand that large-scale shifts are changing how people work and how business gets done.

Dempsey added, “There is no doubt that this growing labor trend is set to change the way the food industry—among others—manages its workforces as they look to gain a competitive advantage. And leveraging the right technology in tandem—will be the key driver that unlocks their success.”


About the Western Michigan University Food Marketing Conference:

Now in its 55th year, the Western Michigan University Food Marketing Conference convenes leading experts from around the country to share the latest developments in the industry. The conference is a nonprofit event supporting scholarships and programs that provide unique educational experiences for WMU food and consumer package goods marketing students.

Learn more at: https://wmich.edu/foodmarketing/fmc/.

About Hyer:

Based in Gross Pointe, MI, Hyer is a simple, straightforward, powerful on-demand labor platform that connects people to opportunities and businesses to workers in real-time. Led by a team of industry experts, Hyer launched in 2019 in Michigan—and today has expanded their footprint across nine states with three guiding principles in mind: empower people, create and connect opportunities and support the communities we serve. To learn more about Hyer, visit www.gohyer.com.

About Meijer:

Meijer is a Grand Rapids, Mich. based retailer that operates more than 256 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com.


For additional information: press@gohyer.com