‘Tis the season for holiday hiring. Whether you’ve been planning for months–or are just now gearing up for the holiday rush, there’s no doubt that seasonal hiring looks different this year.
Julia Pollak, chief economist for ZipRecruiter, said, “We’ve not seen the normal uptick in companies posting for temporary help. Overall, it’s a much more cautious environment in bringing on seasonal workers–companies are hanging back and waiting to see what conditions hold.”
Recent data suggests that holiday retail spending will rise this year despite uncertainty in global and local economic climates. This means that seasonal staffing won’t follow the usual equation. The ideal number of employees can change–both day to day, and hour by hour.
So how can your team crush the holiday hiring rush amidst recession fears, a tight labor market, supply chain woes, and P&L sheet that’s staring back at you?
Knowing that there will be spikes in seasonal demand is not the same as knowing when, or how high those spikes will get. And matching workers to demand can come with a hefty price tag if you over or under-hire. Although hiring a traditional seasonal workforce might present immediate, apparent payroll costs–there are several hidden costs around recruitment, hiring and retention. From job board ads and career fairs to interviews, hiring bonuses and background checks–the time and money that goes into seasonal hiring can be staggering when you crunch the numbers.
Taking the time to identify the costs associated with the above, then weighing different staffing methods can help you keep costs in check while managing supply and demand.
With food prices rising and the Federal Reserve hiking interest rates at a breathtaking pace, economists are growing more concerned about how strong the holiday shopping season might be this year. And that has many retailers nervous about how much inventory–and extra staff–they should bring in for the season. Jeff Hewitt, a partner at management consultant Kearney, said “We’re certainly hearing caution and some level of concerns around hiring this year. The more thoughtful companies are thinking about building in workforce flexibility.”
With a clear path being paved from fixed to flexible employment in recent years, the American workforce is evolving at a rapid pace. The Retail Industry Leaders Association said that tremendous growth across the the gig economy—coupled with technology—is empowering individuals to choose when, where and how they work. A statistic that was made evident in our midyear survey, where 73% of Taskers cited flexibility as the main driver for choosing gig work over the traditional 9 to 5 grind.
To round things out, McKinsey’s latest research shows that flexibility remains the most pressing issue for retailer leaders. “While office workers have seen an increase in flexible work, flexibility remains the most pressing issue for frontline retail employees. In pursuit of more flexibility, many have left traditional frontline jobs to take on gig work. Therefore, retailers must think more creatively about how to offer flexibility on the front lines.”
Looking to bridge labor gaps this holiday season? Then gig might be your answer. With inflation driving businesses to look for opportunities to cut costs while still meeting labor demands, Gartner says hiring contingent workers allows HR leaders to access a larger pool of talent without the additional costs of recruiting, benefits, and training. This strategy has made gig workers an appealing alternative to traditional staffing.
Additionally, the Retail Industry Leader Association reported that retailers can significantly expand their talent pools for hourly and frontline associates by tapping into on-demand labor models such as the gig economy. A strategy that six in 10 executives have already embraced.
Hiring seasonal workers isn’t an easy task. Trying to anticipate how many workers you’ll need for short periods of time can be a guessing game. Do it right, and you’ll crush the holiday rush. Do it wrong, and you’ll be explaining why you’re either understaffed or over budget. It’s a complex process that can be streamlined by hiring the help you need, on-demand and on budget.
Talk to our team today and take the stress out of holiday hiring.
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Breathing life into an idea and making it a reality, Jen has spent countless hours building the Hyer platform with three goals in mind: giving people a sense of purpose by providing them with meaningful work opportunities; helping businesses solve workforce problems; and giving back to the communities we serve.
Her passion for helping solve business challenges has fueled Jen for more than two decades. Prior to co-founding Hyer, she worked at PepsiCo—where she was responsible for overseeing the Sales and Go-to-Market IT systems for Pepsi North America Beverage—which spanned 35,000 users across US and Canada. In her role, Jen worked with Dave and Pankaj to spearhead the Sales Transformation initiative, which drove significant top and bottom line benefits for the company.
Jen holds a B.S. in Business Administration and a Master’s Degree in MIS from the State University of New York at Albany.
Going on Who Wants to be a Millionaire? If 80’s & 90’s music and hairbands come up—use your phone a friend on Jen—she’ll have your back.
A people person by nature, Mike’s reputation for building meaningful relationships is second to none. Working to support business partners, his unwavering passion for helping customers find success at every stage is evident in the work he does.
Backed with nearly four decades of experience, Mike led the execution of retail sales priorities at Pepsi Co where he was responsible for growing 1.2B in annual revenue across the Central South Region. His dedication to customers along with his team earned him the recognition of Best of Pepsi in 2010.
Mike holds a Bachelor’s Degree in Business Administration from Eastern Michigan University.
While Mike might tell you he loves to play poker—what he won’t tell you is he has a terrible poker face.
Katie leads the marketing organization at Hyer with the honest belief that success comes through the success of others. In her role she oversees communications, marketing strategy and management across all channels. Katie brings with her a wealth of expertise from both in-house and agency experiences.
Prior to joining Hyer, Katie spent 20 years developing and executing marketing strategies for some of the nation’s largest brands. From major players like Microsoft—to leading tech start-ups—her work has earned her multiple American Advertising Awards, recognizing her for her creative and strategic spirit.
A storyteller by nature, make sure to carve out some time if you ask her about her love for fishing and hunting—just don’t tease her about her Minnesota accent.
Katie holds a B.A. in Marketing and Mass Communication from North Dakota State University. Go BISON!
Dan’s passion for helping partners succeed sparks from his upbringing in a three-generation small town grocer his family operated in New Jersey. While so much has changed by way of technical advancements, his belief is that people that still matter most, every time. With this overhead vision, Dan leads Hyer’s partnership strategy with the mission to build relationships in pursuit of a better way to work.
Prior to joining Hyer, Dan spent more than 15 years in the retail/eCommerce/gig space in partner-facing roles at Anheuser-Busch, Amazon and most recently Shipt where he served as VP of Business Development. In that role, Dan led all new partnership acquisition and revenue across Retail and CPG Industries and was responsible for expanding Shipt’s footprint through national and local partnerships.
If you can kick-start a conversation before Dan beats you to it—hit him up for his experience as a childhood textbook model. It’s worth a laugh.
A proud St. Joseph’s University Hawk, Dan holds a Master’s Degree in Food Marketing.
An experienced, accomplished and passionate leader, Mario is a quintessential “people person” that loves relationship building and dynamic problem-solving—which allows him to learn something new every day.
Bringing more than 35 years of executive experience to the Hyer team, Mario retired in 2018 as the Senior Vice President and General Manager of the Franchise Business Unit of PepsiCo North America. With an impressive track record of leading large and complex businesses to exceed profit targets, revenue growth, market share and organizational goals—he instilled a spirit of partnership among both company-owned and independent bottlers. That spirit of partnership still exists in the work he does today.
He holds a BS Degree in Business Administration from the State University of New York at Oswego.
Mario and his wife, Susan, reside in Brewster, New York—but flock to Palm Beach, Florida during the winter months so he can work on his golf game.
Standing at the forefront of expertise and innovation, Hyer Founder and CEO, Dave Dempsey knows a thing or two about fulfilling work. Backed by nearly four decades of executive experience—Dave launched Hyer in 2019 in an effort to change the way work gets done—while empowering people along the way.
Prior to starting Hyer, Dave spent 37 years at PepsiCo, building a strong reputation throughout many strategic and executive roles—most recently serving as the Vice President of Sales Transformation. Over his tenure at PepsiCo, Dave was the proud recipient of multiple awards—recognizing him for his proven results, outstanding ethics and overall drive for success.
While Dave is thrilled to have received Pepsi’s most prestigious honor, the Chairman’s Award, the most notable honors that top his personal list include his family, friends and faith. Dave is also a highly respected and competitive cornhole player, currently retaining the title for reigning champion at family events.
Dave holds a BA in Marketing from the University of Hartford in Connecticut.
Pankaj is not your average CTO. He has the ability to think creatively and analytically at the same time—making him our go to guy for nearly any problem. With deep knowledge of technology and infrastructure—coupled with strategy—Pankaj is able to think outside the box and give form and shape to ideas that continually drive results. From legal and financial to market research and branding—his expertise and dedication has helped position Hyer for growth time and time again.
Bringing more than two decades of experience to the Hyer team, Pankaj led Pepsi Beverages Mobility Strategy—which was part of a $100 million dollar sales transformation program designed to support their 30,000+ strong sales force. Driving the development, deployment and oversight of 19 sales and GTM mobile apps—his work enabled the sales team to achieve stellar results.
Pankaj holds a Bachelor’s Degree in Computer Science and Engineering from the prominent Indian Institute of Technology.
If bass guitar strikes a chord with you, his band Raagatonic might be up your alley!
Dan knows a thing or two about solving operational headaches—and works tirelessly to ensure things run not just smoothly—but efficiently. Continuously helping customers improve the way they go about their business; Dan also leads efforts to attract and retain Taskers in meaningful ways.
Passionate about providing a new way for people to make a living outside of the normal corporate structure, Dan was Hyer’s first (and #1 Tasker)—which gave him a deep appreciation for the 50,000+ Taskers who have since followed.
Before joining Hyer, Dan worked for PepsiCo where he managed sales efforts that drove 12 million in gross revenue. Dan received B.A. in Business with a focus in marketing from John Carroll University—go Blue Streaks!
If you’re looking to start a garden—Dan’s the man you want to ask for advice. Just don’t hit him up on beach volleyball night.
When it comes to digging in and making sense of numbers, Joey is our go-to guy. Managing the day-to-day accounting and finance functions at Hyer—he lends a hand to ensure overall operations are running smoothly (and on budget).
Working alongside family—Joey jumped at the chance to join the Hyer team early on as he firmly believes the Hyer App has tremendous potential to positively impact the way work gets done.
Prior to joining Hyer in 2019, Joey spent several years working in due diligence and has extensive knowledge in financial analysis and revenue trends. He holds a BBA in Accounting from Loyola University in Chicago.
While Joey loves to talk numbers—if you really want to kickstart a conversation—just ask him about his can koozie collection.